Welcome to The Fundraising Authority! Be sure to check out our Fundraising Basics and Article Archives for tons of great fundraising information.

3 Things You Must Give Your Board if You Want Them to Succeed with Fundraising

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Every non-profit wants to have a board of directors that is enthusiastic and capable when it comes to fundraising. Yet so many organizations are disappointed with their board members’ fundraising efforts. Likewise, many board members I have spoken with want to be better fundraisers, but just don’t know how. I have found that there are […]

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How to Make Successful Fundraising Asks

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Asking… nothing inspires more stress and trepidation in non-profit fundraisers.  The thought of sitting across the table from a potential donor to ask for $50,000… or $1,000… or $200… can be enough to make even seasoned fundraisers quake. If you shiver at the thought of making fundraising asks in-person or on the phone — or […]

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The 3 Goals of Your Donor Stewardship Program

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Every non-profit understands the goal for its donor prospecting program: meet new people and get them to make a donation. Getting that first check is the primary purpose of everything your fundraising staff does after meeting a new prospective donor. Yet, many organizations aren’t quite as certain what their goals are after that first gift […]

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How to Campaign-ize Your Fundraising for Maximum Results

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Capital campaigns are extremely effective at raising large amounts of money in a relatively short period of time. They’re a lot of work, but non-profit fundraisers have developed a system over the past 50 years for running successful capital campaigns for organizations large and small. The lessons they have learned running capital campaigns need not […]

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Fundraising Authority Podcast #25: Understanding Charity Registration

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Whether they know it or not, most non-profits in the United States are required to register in the states where they carry out fundraising solicitations.  But what exactly constitutes a “fundraising solicitation?” and how do you know where your non-profit is required to register? Our guest today is one of the country’s foremost experts on […]

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Stop Guessing: 3 Millennial Donor Engagement Strategies That Work

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Guest Post by Gretchen Barry from NonProfitEasy Millennials have gotten the unfortunate reputation of being difficult to acquire and engage. In reality, they aren’t quite the fundraising challenge people accuse them of being.  Millennials are just like any other donors, some more generous than others, some more capable of giving than others, some more interested […]

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The Rebel’s Guide to Fundraising

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When it comes to fundraising, non-profits normally don’t rock the boat. Sure, lots of charities might be counter-cultural when it comes to their work, and many organizations’ raison d’etre is to shake up the world with their mission and vision. But when it comes to fundraising, most non-profits stick to the “script.” For the most […]

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The Simple, Step-by-Step Process for Getting Your Board to Refer New Prospects to Your Non-Profit

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One of the best ways your organization’s board of directors can help your fundraising efforts is by referring new prospects to your organization. Board members can serve as “ambassadors” for your non-profit, making introductions to people that could become potential donors in the future. Referrals from board members should be a powerful source of new […]

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How to Create a Lead Nurturing Campaign for New Prospects

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Guest Post by Rob Wu from CauseVox “Lead nurturing” is a powerful process that helps businesses move prospective buyers from first learning about their product to becoming a customer. This process introduces and educates potential customers through automated emails and aims to make a new contact ready for a sale. The concept of lead nurturing […]

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Perfect Fundraising is Impossible. Raise Money Anyway.

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As the amount of fundraising knowledge available to the average non-profit grows, many organizations get stuck in the pursuit of perfection. They know the way things are supposed to be, and they refuse to implement something new unless they can carry it out 100% “by the book.” Or… they lack perfect information about a donor, […]

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