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Turning Everyday Donors into Major Donors

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Guest Post by K. Michael Johnson You need big donors… who doesn’t?  Sure, you have some… but to truly fulfill your mission, you know you need more.  So, where are they going to come from? I have good news for you. Many of your next major donors are already giving to you.  Studies show that […]

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Non-Profit Blog Carnival: Thinking Bigger in Fundraising (Call for Submissions)

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2015 is just around the corner.  If you’re like most fundraisers, you’re probably starting to make plans for the coming year… how much you plan to raise, which tactics you want to add to your arsenal, how to grow your annual event… Yet, if history is any indicator, far too many of us will be […]

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How to Collect Compelling Stories to Use in Your Fundraising Work

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Storytelling has become a hot topic in non-profit fundraising. It went from something that you almost never heard about just a few years ago, to the topic of numerous books, websites and conferences today. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on […]

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Did Your Organization Raise Less than $1 Million this Year? If So, Read this…

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Today, we are launching a special online class just for non-profits that currently raise less than $1 million per year, but who want to hit the $1 million mark sometime over the next 2-3 years.  If your organization currently raises less than 7 figures, join us for this class: Getting to $1 Million: How to […]

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There Are 3 Audiences for Your Fundraising Letters – Are You Writing for All 3?

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One of the most fundamental aspects of writing successful fundraising letters is to understand your audience. You need to step into the shoes of your donors and look at it from their perspective – how do they feel about mail they are receiving? Most people are busy. They work, they raise a family, they have […]

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Use the 5/5/3 Rule to Guarantee Great Donor Relationships at Your Non-Profit

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Building great relationships is the essence of good fundraising.  Your job as a non-profit is to find as many people as you can who are passionate about your work, and then work hard to build strong relationships with them.  Donors need to feel like part of your team and know just how integral they are […]

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Are You Using the Hierarchy of Fundraising Asks?

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During presentations to non-profit groups, I often talk about the “2-Ask Process.” This is my concept that for every prospect you have at your organization, you should be prepared to approach them with two different asks, after you have properly cultivated them. The first is an ask for money… you are asking them to make […]

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3 Unusual but Effective Ways to Market Your Non-Profit

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Non-profits need exposure for lots of reasons… not the least of which is to increase fundraising. Marketing your non-profit effectively will not only lead to additional revenue, but will also help you attract high-profile board members, find new volunteers, and gain extra press coverage for your efforts. When marketing your organization, you want to start […]

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What I Learned as a First Time Development Director: Tips from the Trenches

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Being a great development director is tough. Whether you’re the lone fundraiser on staff or leading a small team of development pros, all eyes are on you to make sure the organization can keep the lights on, the staff paid, and grow its programs to serve more people. There are a number of lessons that […]

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Fundraiser vs. Friendraiser vs. Waste of Time

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Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode, Michael is getting chided (over the phone) by the corporate office for spending too much money holding office parties.  After listing a number of events the Scranton branch has hosted over […]

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