Welcome to The Fundraising Authority! Be sure to check out our Fundraising Basics and Article Archives for tons of great fundraising information.

If Famous Fundraisers Had to Start All Over Again… What They Wish They Had Known

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Last month while doing a presentation, I got asked an interesting question. “If you had to start all over in fundraising – back in your first fundraising job… what do you wish you had known that would have made you a better fundraiser?” It’s a great question. I gave it some thought and then gave […]

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Unleash Your Non-Profit’s Online Fundraising Potential (Tips & Tricks)

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Most non-profits are frustrated with their online fundraising results. The promise of the Internet is huge: a cheap, easy and effective way to reach millions of people who might want to support your organization. The reality is much smaller, at least for most charities. Most organizations struggle to raise money online, and that difference between […]

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How to Have a Fundraising Breakthrough for Your Organization

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Over the years, I have talked with thousands of non-profit fundraisers, Development Directors, board members and Executive Directors who have told me that they are extremely frustrated… They’re frustrated because they feel like their fundraising is “stuck.” They’re frustrated because their organization is doing amazing work, but has to fight for every dollar. Fundraising at […]

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7 Tips for Better E-Mail Newsletters for Your Non-Profit

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Does your non-profit use e-mail newsletters to cultivate and steward donors?  If not, it should… e-mail newsletters are one of the easiest and best ways to stay in touch with donors, update them on your work, and make them feel like part of your team. If you are going to be sending out e-newsletters, though, […]

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Activating Your Prospects = More Donors

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For many non-profits, the process of turning new prospects into donors goes like this: We meet a potential donor, talk to them, add them to our newsletter list, invite them to a non-ask event, stay in touch with them, and then make an ask. There’s nothing wrong with that process. The cultivation process relies on […]

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Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

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Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. As you plan your fundraising events large, small and in-between, there are eight fundamental concepts that […]

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Did You Know that Non-Profit Fundraising Isn’t Just for Fundraisers?

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What’s the fundraising culture like at your non-profit? Do you work at an organization where everyone is focused on development… or one where the board tells you to “raise $1 million and come back when you’re done!”? Do you raise money for a non-profit that asks every staff member to help out with fundraising events, […]

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What Small Non-Profits Can Learn from the ALS Ice Bucket Challenge

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It’s all over the place. From celebrities to your Facebook friends, newscasters to rock bands, it seems like everybody is taking the ALS Ice Bucket Challenge. And, as a result, the ALS Association has raised over $62 million in the past month alone, compared to just $2.5 million in the same period last year. The […]

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5 Ways to Make Your Next Fundraising Letter Look Interesting Enough to Read

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People don’t read letters that look boring or tedious to read.  Think about it — when you pick up your mail, do you read long sales letters, or text-heavy updates from organizations you support, written in 12 point type with no pictures or headlines?  Of course not — these types of letters look like a […]

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How to Get Lapsed Donors to Start Giving Again

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Every non-profit has lapsed donors. These are donors who used to give to your organization, but for one reason or another, they have stopped giving. (Generally, someone isn’t considered a “lapsed donor” until they have stopped giving to your non-profit for more than one year). You may have 1 lapsed donor, or you may have […]

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