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The Power of Curiosity in Fundraising Communications

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Have you ever seen an ad on a website that started, “Use this one weird trick to…”? Or, have you ever seen a link or an e-mail subject line that said something like, “8 Ways to Do (Something) – #5 is Really Neat!” ? Do you know why marketers use ads like those? You can […]

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A Strategy for Writing Better Donor Communications…

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E-mail.  Annual reports.  Newsletters.  Your website.  Each of these are great ways to connect with your donors and build better relationships with them.  Are you using each of these  to raise more money by making your donors feel like part of your team? Donors want to hear from you – they want to know what […]

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3 Quick Ideas for Building Fundraising Relationships with Large Companies

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I’m often asked what the best way is to turn large companies in a particular city or town into donors to a certain non-profit organization.  The short answer is that, as with all donor cultivation, you need to build a relationship with the people at that company and make them feel like part of your […]

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Case Study: How One Organization Doubled Its Year End Fundraising

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Two years ago, I had the chance to consult with a small but growing non-profit in the Deep South. One of my challenges was to rapidly grow this organization’s year-end fundraising. This non-profit, which had one full-time fundraiser on staff, had been sending out year-end appeal letters, by snail mail, for the past 8 years, […]

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

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It’s the year-end giving season, and most non-profits I know are busy reaching out to their donors to ask for one more donation before the end of the year.  As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. If you want to know how to […]

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Turning Everyday Donors into Major Donors

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Guest Post by K. Michael Johnson You need big donors… who doesn’t?  Sure, you have some… but to truly fulfill your mission, you know you need more.  So, where are they going to come from? I have good news for you. Many of your next major donors are already giving to you.  Studies show that […]

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Non-Profit Blog Carnival: Thinking Bigger in Fundraising (Call for Submissions)

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2015 is just around the corner.  If you’re like most fundraisers, you’re probably starting to make plans for the coming year… how much you plan to raise, which tactics you want to add to your arsenal, how to grow your annual event… Yet, if history is any indicator, far too many of us will be […]

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How to Collect Compelling Stories to Use in Your Fundraising Work

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Storytelling has become a hot topic in non-profit fundraising. It went from something that you almost never heard about just a few years ago, to the topic of numerous books, websites and conferences today. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on […]

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There Are 3 Audiences for Your Fundraising Letters – Are You Writing for All 3?

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One of the most fundamental aspects of writing successful fundraising letters is to understand your audience. You need to step into the shoes of your donors and look at it from their perspective – how do they feel about mail they are receiving? Most people are busy. They work, they raise a family, they have […]

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Use the 5/5/3 Rule to Guarantee Great Donor Relationships at Your Non-Profit

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Building great relationships is the essence of good fundraising.  Your job as a non-profit is to find as many people as you can who are passionate about your work, and then work hard to build strong relationships with them.  Donors need to feel like part of your team and know just how integral they are […]

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