Welcome to The Fundraising Authority! Be sure to check out our Fundraising Basics and Article Archives for tons of great fundraising information.

The 3 Goals of Your Donor Stewardship Program

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Every non-profit understands the goal for its donor prospecting program: meet new people and get them to make a donation. Getting that first check is the primary purpose of everything your fundraising staff does after meeting a new prospective donor. Yet, many organizations aren’t quite as certain what their goals are after that first gift […]

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How to Move Ahead in Your Non-Profit Development Career

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In today’s article, I want to diverge from discussing fundraising strategy for a moment to talk about something just as important, if not more so.  Let’s talk about you! If you’re like me, you work for or with non-profits because you believe in the good that they can do.  You’re working for your organization because […]

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A Simple Strategy for Better Donor Communications

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E-mail.  Annual reports.  Newsletters.  Your website.  Each of these is a great way to connect with your donors and build better relationships with them.  Are you using each of these to raise more money by making your donors feel like part of your team? Donors want to hear from you – they want to know what you are working […]

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4 Tips for Feeling More Comfortable When Making Asks In Person

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Here’s a secret you won’t hear from your boss or read in most fundraising books… most fundraisers get nervous when making asks in person.  Even those grizzled development veterans at your office or leading fundraising seminars sometimes get nervous before a big ask. Of course, that feeling of nervousness subsides, and many times even disappears, […]

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How to Campaign-ize Your Fundraising for Maximum Results

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Capital campaigns are extremely effective at raising large amounts of money in a relatively short period of time. They’re a lot of work, but non-profit fundraisers have developed a system over the past 50 years for running successful capital campaigns for organizations large and small. The lessons they have learned running capital campaigns need not […]

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The Simple Fundraising Recipe that Works for Every Non-Profit

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Good recipes are a road map to a desired outcome.  Do you want to eat a homemade load of bread?  Follow these 10 steps, and you’ll have one in a couple of hours. Recipes can be easy or hard.  They can take practice and require tinkering.  But once someone develops a good recipe, anyone should […]

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7 Great Online Tools for Non-Profit Fundraisers

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Never before have non-profit fundraisers had access to so many resources to help them achieve their goals.  Gone are the days when the only fundraising tools available to organizations were a couple of out-of-date books at the library and a clunky CRM system that was really designed for sales companies. Today, non-profits have access to […]

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Putting Your Major Donors to Work Can Help You Raise More Money

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I want to tell you a quick story about a donor I worked with several years ago while I was on the staff of a non-profit.  This person was a very large donor to the organization… he and his business had given hundreds of thousands to the non-profit over the years. The organization had done […]

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Watch Out!  Your Non-Profit Could be Missing a Pot of Gold

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Lots of times, people (and non-profits) don’t see the true value of what they have.  They take things for granted, and underestimate the capacity of the people they are closest to. Here’s an example: for decades, the United States Postal Service was pretty disparaging about junk mail.   They had to tolerate it, but most of […]

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How to Market Planned Giving for Your Non-Profit

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When it comes to planned giving, many non-profits simply don’t focus on it.  (This is mistake… every non-profit can and should be running a planned giving program.  For more on why, read Four Common Planned Giving Myths Busted). For those organizations that are running a planned giving program, many simply put a note on their website and […]

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What it Takes to Raise $100,000 for Your Non-Profit

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I often talk with non-profit fundraisers who say things like, “we need to raise an extra $50,000 this year, so we’re adding an event.”  Or, “our budget increased by $72,000 this year, so we’re going to run an online giving campaign.” These ideas may or may not be the right way to go, depending on […]

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The Anatomy of an Effective Fundraising Letter

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Guest Post by Clay Boggess from Big Fundraising Ideas You believe strongly in your cause; however it won’t amount to much unless you can instill that same passion in your potential donors. Getting your point across is important, but it’s not always easy. That’s where understanding how to write an effective fundraising letter comes into […]

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5 Great Silent Auction Ideas for Your Next Event

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Guest Post by Zach Hagopian from Accelevents You’ve decided to use a silent auction at your fundraiser… before finalizing plans, you will first need to collect amazing silent auction items to sell at your event. Great silent auction items will not only help you attract a larger donor base for your event, but will also create some […]

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The Power of Positive Donor Communications  

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Over the past month I’ve received one fundraising letter and two fundraising e-mails that attempted to shame me into making a gift. One asked why I hadn’t given in the past. One told me all of the sad things that were going to happen if I didn’t donate.  And one hinted that doing nothing (by […]

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The Best Non-Profit Fundraising Blogs and Websites of 2016

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I spend a lot of time reading fundraising blogs.  I love to learn new fundraising strategies, research best practices, and figure out new tactics to ensure that the non-profits I am working with are able to raise as much money as possible and help as many people as they can. Your non-profit does great work. […]

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Don’t Fall Into the Trap of the Shiny New Fundraising Thing

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Modern fundraisers are bombarded with marketing messages, sales pitches, and ideas for new fundraising strategies.  I don’t know about you, but I sometimes feel overwhelmed by the sheer volume of possibilities, tactics, and products available to non-profit development teams. When I first became a Development Director, I was shocked by the number of letters, e-mails […]

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