Welcome to The Fundraising Authority! Be sure to check out our Fundraising Basics and Article Archives for tons of great fundraising information.

Last Day to Sign Up for our 2018 All-Access Pass

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This is a reminder that today (Friday, January 5th) is the last day to sign-up for our Fundraising Authority 2018 All-Access Pass. When you sign-up for an All-Access Pass, you’ll receive: Unlimited access to every class we offer in 2018– for you and everyone at your non-profit The best fundraising training, strategies and tactics available – for an entire year! Unlimited e-mail access […]

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When it Comes to Fundraising, Go for Big Wins… Not Small Savings

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Most development offices are resource-starved. They don’t have the money or manpower to do everything they want to do, so they have to make choices about where to focus their efforts. For most fundraisers, I would estimate that about 75% of that time and effort necessarily involves maintaining the status quo… making sure that this […]

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The 7 Habits of Highly Effective Fundraisers

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Every non-profit fundraiser is different. We each have different strengths and weaknesses, and we each have our preferred strategies and tactics. And that’s ok – every non-profit is different, each with their own unique development needs… thus, there’s room for almost every type of fundraiser imaginable. What I have noticed, however, is that there are […]

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Can Stronger Systems Make You a Better Fundraiser?

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As non-profit fundraisers, we are often focused on the urgency of our front-line activities… We need new prospects.  Now! Our organization has to raise $10,000 more.  This week! I promised the board I would add 500 new names to the e-mail list.  I better find some names pronto! With the amount of work to be […]

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Are You Using the Hierarchy of Fundraising Asks?

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During presentations to non-profit groups, I often talk about the “2-Ask Process.” This is my concept that for every prospect you have at your organization, you should be prepared to approach them with two different asks, after you have properly cultivated them. The first is an ask for money… you are asking them to make […]

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How to Hire Great Frontline Fundraisers

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Every non-profit needs to fundraise.  That means every non-profit needs to hire someone to do the fundraising.  We call those people who actually meet with donors, shake hands, do fundraising calls and make asks “frontline fundraisers.”  Every non-profit has at least one. At large organizations, there may be a team of frontline fundraisers, all reporting […]

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Two Qualities Donors Need To See Before They Invest Big

As fundraisers, we often focus on planning and tactics: what five things are we going to do to raise $200,000 this year?  How are we going to shift our direct mail strategy to find more mid-level donors?  What’s our social media fundraising plan? Tactics are important.  Strategy is important.  We can’t ignore them: that’s why […]

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A Simple Strategy for Better Donor Communications

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E-mail.  Annual reports.  Newsletters.  Your website.  Each of these is a great way to connect with your donors and build better relationships with them.  Are you using each of these to raise more money by making your donors feel like part of your team? Donors want to hear from you – they want to know what you are working […]

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4 Tips for Feeling More Comfortable When Making Asks In Person

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Here’s a secret you won’t hear from your boss or read in most fundraising books… most fundraisers get nervous when making asks in person.  Even those grizzled development veterans at your office or leading fundraising seminars sometimes get nervous before a big ask. Of course, that feeling of nervousness subsides, and many times even disappears, […]

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How to Campaign-ize Your Fundraising for Maximum Results

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Capital campaigns are extremely effective at raising large amounts of money in a relatively short period of time. They’re a lot of work, but non-profit fundraisers have developed a system over the past 50 years for running successful capital campaigns for organizations large and small. The lessons they have learned running capital campaigns need not […]

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Turning Everyday Donors into Major Donors

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Guest Post by K. Michael Johnson You need big donors… who doesn’t?  Sure, you have some… but to truly fulfill your mission, you know you need more.  So, where are they going to come from? I have good news for you. Many of your next major donors are already giving to you.  Studies show that […]

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7 Tips for Better E-Mail Newsletters for Your Non-Profit

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Does your non-profit use e-mail newsletters to cultivate and steward donors?  If not, it should… e-mail newsletters are one of the easiest and best ways to stay in touch with donors, update them on your work, and make them feel like part of your team. If you are going to be sending out e-newsletters, though, […]

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How to Supercharge Your Non-Profit’s Donor Newsletters

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Your non-profit’s newsletters (both e-mail and snail mail) can provide a powerful boost to your fundraising efforts… or they can bore your donors and be a hassle for your staff. Great newsletters can become a profitable prospecting tool for your organization and help you raise tens of thousands of dollars… or you can skip newsletters altogether (like many non-profits) and […]

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How to Renew and Upgrade 95%+ of Your Event Sponsors Year After Year

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If you are holding an annual event (one that your organization holds each year), the first step in signing up sponsors for the event is sponsor renewal – the best sponsor prospects for your event are those companies and individuals who have previously sponsored the event.  I highly recommend that you try to upgrade your […]

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Watch Out!  Your Non-Profit Could be Missing a Pot of Gold

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Lots of times, people (and non-profits) don’t see the true value of what they have.  They take things for granted, and underestimate the capacity of the people they are closest to. Here’s an example: for decades, the United States Postal Service was pretty disparaging about junk mail.   They had to tolerate it, but most of […]

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The Most Important Question You Aren’t Asking Your Donors

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Most non-profits know that great donor cultivation is the key to long-term donor relationships. When donors feel like part of your team, they want to donate, and they tend to give more, for a longer period of time. Great donor cultivation requires a good communication strategy, and lots of conversations with your donors. Those conversations […]

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