Welcome to The Fundraising Authority! Be sure to check out our Fundraising Basics and Article Archives for tons of great fundraising information.

The Direct Mail Fundraising Debate: Does it Still Work?

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The following is a brief excerpt from our Fundraising by Mail Master Class.  Registration is now open. One of the biggest current debates among businesses and non-profits regarding marketing and fundraising is whether or not direct mail still works. We’ll get to the statistics in a minute, but first, let’s look at the pros and […]

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How to Raise More Money through Mail Appeals

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Does your non-profit use mailed appeals to raise money?  Do you send out an annual appeal letter, year end fundraising letters, or any other fundraising appeals through the mail? Do you wish you could raise more money through your fundraising letters, with less hassle? If so, I invite you to join me for our newest […]

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The 7 Habits of Highly Effective Fundraisers

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Every non-profit fundraiser is different. We each have different strengths and weaknesses, and we each have our preferred strategies and tactics. And that’s ok – every non-profit is different, each with their own unique development needs… thus, there’s room for almost every type of fundraiser imaginable. What I have noticed, however, is that there are […]

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Why Charity: Water’s 100% Model is Bad for Non-Profits and Donors Alike

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If you’re at all active on social media or in non-profit marketing, you’ve probably heard of Charity: Water.  They’re one of Silicon Valley’s favorite charities, they are exceptionally good at marketing, and by most accounts they do good work. Charity: Water also aggressively markets what they call the “100% Model” to donors, promising that 100% […]

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5 Must-Haves for Annual Giving Success

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Guest Post by Kathie Kramer Ryan When it comes to nonprofit fundraising, a robust annual giving program is one key to overall success. When done right, your annual giving program will provide a steady stream of donations to your organization as well as prospects for your major gift program.  Here are 5 must-have tools to […]

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“What Fundraising Activity Should We Cut?”

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As a non-profit fundraiser, do you ever feel bombarded by “good” fundraising ideas? You know how it goes… you develop a fundraising plan for the year, and your board approves it.  Then, over the course of the year, it seems like everyone on your team comes up with new major projects: The Executive Director wants […]

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How to Sell More Tickets to Your Next Fundraising Event

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Running a successful fundraising event takes a lot of work.  While things like the event venue, the invitations, and the decorations are all important, the most essential outcome for any non-profit event is revenue… after all, the reason you are holding an event is to raise money to support your work. When it comes to […]

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14 Conversations to Have With Your Donors

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As fundraisers, we know that conversations are the foundation of fundraising.  We are (or should be) engaged in conversations with our donors on a daily basis. We talk to our donors in person, and on the phone, sure… but those aren’t the only ways we have conversations with our donors.  Everything we do to interact […]

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Fundraising Authority Podcast #16: Stewarding Your Donors

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We all know we should be stewarding our donors.  Yet, donor retention rates for most non-profits remain abysmally low.  Most organizations say they know that their current donors are their best prospects for future gifts, but so many still think a thank-you card is enough. On today’s episode of The Fundraising Authority Podcast, we welcome […]

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5 Great Fundraising Blogs to Check Out this Week

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I’m constantly on the look out for great fundraising information.  I love to find great sources of advice for fundraisers, particularly blogs and sites that offer tons of actionable know-how that can help organizations be more effective and efficient with their development programs. From time to time, we try to share some of those great […]

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