If you’re at all active on social media or in non-profit marketing, you’ve probably heard of Charity: Water. They’re one of Silicon Valley’s favorite charities, they are exceptionally good at marketing, and by most accounts they do good work. Charity: Water also aggressively markets what they call the “100% Model” to donors, promising that 100% […]
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I would estimate that at least 75% of the non-profits I have ever come across have a “major donor problem.” You probably have seen it at an organization or two yourself. Organizations that suffer from this problem… Have lots of small and mid-level donors, but very, very few large donors Run around holding lots of […]
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