Welcome to The Fundraising Authority! Be sure to check out our Fundraising Basics and Article Archives for tons of great fundraising information.

Solid Strategies for Raising More Money at Your Next Fundraising Event

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If your non-profit wants to raise more money at its next fundraising event, then you owe it to yourself to check out our newest class on The Fundraising Authority: How to Maximize Your Non-Profit Fundraising Events. During this 7 week, multimedia class, you’ll learn everything you need to know to raise dramatically more at your […]

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What Small Non-Profits Can Learn from the ALS Ice Bucket Challenge

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It’s all over the place. From celebrities to your Facebook friends, newscasters to rock bands, it seems like everybody is taking the ALS Ice Bucket Challenge. And, as a result, the ALS Association has raised over $62 million in the past month alone, compared to just $2.5 million in the same period last year. The […]

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5 Ways to Make Your Next Fundraising Letter Look Interesting Enough to Read

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People don’t read letters that look boring or tedious to read.  Think about it — when you pick up your mail, do you read long sales letters, or text-heavy updates from organizations you support, written in 12 point type with no pictures or headlines?  Of course not — these types of letters look like a […]

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How to Get Lapsed Donors to Start Giving Again

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Every non-profit has lapsed donors. These are donors who used to give to your organization, but for one reason or another, they have stopped giving. (Generally, someone isn’t considered a “lapsed donor” until they have stopped giving to your non-profit for more than one year). You may have 1 lapsed donor, or you may have […]

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How to Double the Raffle Revenue at Your Next Fundraising Event

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I recently had the chance to work with a non-profit that holds a major fundraising event each year. This organization raises a significant amount from this event (well over 6 figures annually). Like many non-profits, this organization focuses on sponsorships and ticket revenue to raise money from the event, but also includes a silent auction […]

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The 5 Things You Need to Have an Effective Web Presence for Your Non-Profit

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Your organization’s website can and should be a powerful fundraising tool for your non-profit.  In order to offer information to donors, collect e-mails, and raise money online, you need to have an effective web presence. Here are the 5 things you need to have in place – at a minimum – in order to effectively […]

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Harnessing Your Non-Profit’s Secret Fundraising Weapon

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There are two constants in non-profit fundraising. They are: (1) Every organization wants to raise more money, and (2) Every organization is stretched thin on fundraising resources, including staff and budget Because these two constants hold true in 99% of non-profits, every non-profit I have ever talked with feels like it has a ton of […]

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Fundraising Authority Podcast #19: Understanding and Using the Fundraising Funnel at Your Non-Profit

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Using the four steps of the fundraising funnel are integral to building a sustainable development program at your non-profit.  If you want to find new donors and keep them giving more and bigger gifts to your organization year after year, you have to understand and use the fundraising funnel. In this episode, we take a […]

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How to Write a Successful Fundraising Letter

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Fundraising letters still work.  The Internet, e-mail, social media and scores of other new fundraising tactics have emerged over the past few decades, and many of them work well… but despite what you may have heard, direct mail fundraising, annual appeal letters, and other fundraising mailings are still raising millions of dollars for non-profits year […]

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What Your Non-Profit Can Learn from WKRP in Cincinnati

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Did you ever watch WKRP in Cincinnati, the late 70’s / early 80’s sitcom? When I was young, I used to watch the show, which at that point was in syndication on a local UHF station. (If you’re younger than 30, substitute “low-budget TV” for “UHF,” and you’ll get the idea). One of the things […]

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