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Are You Using the Hierarchy of Fundraising Asks?

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During presentations to non-profit groups, I often talk about the “2-Ask Process.” This is my concept that for every prospect you have at your organization, you should be prepared to approach them with two different asks, after you have properly cultivated them. The first is an ask for money… you are asking them to make […]

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3 Unusual but Effective Ways to Market Your Non-Profit

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Non-profits need exposure for lots of reasons… not the least of which is to increase fundraising. Marketing your non-profit effectively will not only lead to additional revenue, but will also help you attract high-profile board members, find new volunteers, and gain extra press coverage for your efforts. When marketing your organization, you want to start […]

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What I Learned as a First Time Development Director: Tips from the Trenches

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Being a great development director is tough. Whether you’re the lone fundraiser on staff or leading a small team of development pros, all eyes are on you to make sure the organization can keep the lights on, the staff paid, and grow its programs to serve more people. There are a number of lessons that […]

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Fundraiser vs. Friendraiser vs. Waste of Time

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Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode, Michael is getting chided (over the phone) by the corporate office for spending too much money holding office parties.  After listing a number of events the Scranton branch has hosted over […]

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Fundraising Authority Podcast #20: The True Fundraising Purpose of Your Website

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Do you ever wonder if you are using your non-profit’s website correctly?  Do you wish you could raise more money online?  The truth is that most non-profit organizations do not understand the true fundraising purpose of their website and online presence. In today’s podcast, we talk about the real best use of your website when […]

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If Famous Fundraisers Had to Start All Over Again… What They Wish They Had Known

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Last month while doing a presentation, I got asked an interesting question. “If you had to start all over in fundraising – back in your first fundraising job… what do you wish you had known that would have made you a better fundraiser?” It’s a great question. I gave it some thought and then gave […]

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Unleash Your Non-Profit’s Online Fundraising Potential (Tips & Tricks)

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Most non-profits are frustrated with their online fundraising results. The promise of the Internet is huge: a cheap, easy and effective way to reach millions of people who might want to support your organization. The reality is much smaller, at least for most charities. Most organizations struggle to raise money online, and that difference between […]

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7 Tips for Better E-Mail Newsletters for Your Non-Profit

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Does your non-profit use e-mail newsletters to cultivate and steward donors?  If not, it should… e-mail newsletters are one of the easiest and best ways to stay in touch with donors, update them on your work, and make them feel like part of your team. If you are going to be sending out e-newsletters, though, […]

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Activating Your Prospects = More Donors

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For many non-profits, the process of turning new prospects into donors goes like this: We meet a potential donor, talk to them, add them to our newsletter list, invite them to a non-ask event, stay in touch with them, and then make an ask. There’s nothing wrong with that process. The cultivation process relies on […]

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Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

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Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. As you plan your fundraising events large, small and in-between, there are eight fundamental concepts that […]

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