Welcome to The Fundraising Authority! Be sure to check out our Fundraising Basics and Article Archives for tons of great fundraising information.

How to Collect Compelling Stories to Use in Your Fundraising Work

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Storytelling has become a hot topic in non-profit fundraising. It went from something that you almost never heard about just a few years ago, to the topic of numerous books, websites and conferences today. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on […]

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Did Your Organization Raise Less than $1 Million this Year? If So, Read this…

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Today, we are launching a special online class just for non-profits that currently raise less than $1 million per year, but who want to hit the $1 million mark sometime over the next 2-3 years.  If your organization currently raises less than 7 figures, join us for this class: Getting to $1 Million: How to […]

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There Are 3 Audiences for Your Fundraising Letters – Are You Writing for All 3?

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One of the most fundamental aspects of writing successful fundraising letters is to understand your audience. You need to step into the shoes of your donors and look at it from their perspective – how do they feel about mail they are receiving? Most people are busy. They work, they raise a family, they have […]

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Use the 5/5/3 Rule to Guarantee Great Donor Relationships at Your Non-Profit

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Building great relationships is the essence of good fundraising.  Your job as a non-profit is to find as many people as you can who are passionate about your work, and then work hard to build strong relationships with them.  Donors need to feel like part of your team and know just how integral they are […]

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Are You Using the Hierarchy of Fundraising Asks?

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During presentations to non-profit groups, I often talk about the “2-Ask Process.” This is my concept that for every prospect you have at your organization, you should be prepared to approach them with two different asks, after you have properly cultivated them. The first is an ask for money… you are asking them to make […]

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3 Unusual but Effective Ways to Market Your Non-Profit

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Non-profits need exposure for lots of reasons… not the least of which is to increase fundraising. Marketing your non-profit effectively will not only lead to additional revenue, but will also help you attract high-profile board members, find new volunteers, and gain extra press coverage for your efforts. When marketing your organization, you want to start […]

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What I Learned as a First Time Development Director: Tips from the Trenches

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Being a great development director is tough. Whether you’re the lone fundraiser on staff or leading a small team of development pros, all eyes are on you to make sure the organization can keep the lights on, the staff paid, and grow its programs to serve more people. There are a number of lessons that […]

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Fundraiser vs. Friendraiser vs. Waste of Time

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Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode, Michael is getting chided (over the phone) by the corporate office for spending too much money holding office parties.  After listing a number of events the Scranton branch has hosted over […]

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Fundraising Authority Podcast #20: The True Fundraising Purpose of Your Website

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Do you ever wonder if you are using your non-profit’s website correctly?  Do you wish you could raise more money online?  The truth is that most non-profit organizations do not understand the true fundraising purpose of their website and online presence. In today’s podcast, we talk about the real best use of your website when […]

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If Famous Fundraisers Had to Start All Over Again… What They Wish They Had Known

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Last month while doing a presentation, I got asked an interesting question. “If you had to start all over in fundraising – back in your first fundraising job… what do you wish you had known that would have made you a better fundraiser?” It’s a great question. I gave it some thought and then gave […]

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