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Why Charity: Water’s 100% Model is Bad for Non-Profits and Donors Alike

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If you’re at all active on social media or in non-profit marketing, you’ve probably heard of Charity: Water.  They’re one of Silicon Valley’s favorite charities, they are exceptionally good at marketing, and by most accounts they do good work. Charity: Water also aggressively markets what they call the “100% Model” to donors, promising that 100% […]

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The Major Donor Problem

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I would estimate that at least 75% of the non-profits I have ever come across have a “major donor problem.”  You probably have seen it at an organization or two yourself.  Organizations that suffer from this problem… Have lots of small and mid-level donors, but very, very few large donors Run around holding lots of […]

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5 Must-Haves for Annual Giving Success

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Guest Post by Kathie Kramer Ryan When it comes to nonprofit fundraising, a robust annual giving program is one key to overall success. When done right, your annual giving program will provide a steady stream of donations to your organization as well as prospects for your major gift program.  Here are 5 must-have tools to […]

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“What Fundraising Activity Should We Cut?”

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As a non-profit fundraiser, do you ever feel bombarded by “good” fundraising ideas? You know how it goes… you develop a fundraising plan for the year, and your board approves it.  Then, over the course of the year, it seems like everyone on your team comes up with new major projects: The Executive Director wants […]

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How to Sell More Tickets to Your Next Fundraising Event

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Running a successful fundraising event takes a lot of work.  While things like the event venue, the invitations, and the decorations are all important, the most essential outcome for any non-profit event is revenue… after all, the reason you are holding an event is to raise money to support your work. When it comes to […]

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14 Conversations to Have With Your Donors

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As fundraisers, we know that conversations are the foundation of fundraising.  We are (or should be) engaged in conversations with our donors on a daily basis. We talk to our donors in person, and on the phone, sure… but those aren’t the only ways we have conversations with our donors.  Everything we do to interact […]

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Fundraising Authority Podcast #16: Stewarding Your Donors

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We all know we should be stewarding our donors.  Yet, donor retention rates for most non-profits remain abysmally low.  Most organizations say they know that their current donors are their best prospects for future gifts, but so many still think a thank-you card is enough. On today’s episode of The Fundraising Authority Podcast, we welcome […]

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5 Great Fundraising Blogs to Check Out this Week

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I’m constantly on the look out for great fundraising information.  I love to find great sources of advice for fundraisers, particularly blogs and sites that offer tons of actionable know-how that can help organizations be more effective and efficient with their development programs. From time to time, we try to share some of those great […]

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A Simple Trick for Using the First Hour of Your Fundraising Day

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I’m a big believer in the idea that you should prioritize your workday, getting the most important, energy-draining, creative work done first, before you get to the daily grind of thank you notes, data entry, e-mails, etc. It’s a hard thing to do – when you arrive at your non-profit’s office, there’s a lot of […]

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Fundraising is a World of “We” not “Them”

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Every week, I get e-mails from well-meaning fundraisers talking about “them.” Sometimes, it’s a non-profit that wants to raise more money, but doesn’t want to ask their donors or board for any more help.  But, we know there are lots of big donors in our city.  How do we reach “them” with a letter? Other […]

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