Fundraising letters still work. The Internet, e-mail, social media and scores of other new fundraising tactics have emerged over the past few decades, and many of them work well… but despite what you may have heard, direct mail fundraising, annual appeal letters, and other fundraising mailings are still raising millions of dollars for non-profits year […]
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Did you ever watch WKRP in Cincinnati, the late 70’s / early 80’s sitcom? When I was young, I used to watch the show, which at that point was in syndication on a local UHF station. (If you’re younger than 30, substitute “low-budget TV” for “UHF,” and you’ll get the idea). One of the things […]
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