Comments on: 10 Ways to Supersize Your Donor Cultivation Efforts http://www.thefundraisingauthority.com/donor-cultivation/supersize-your-donor-cultivation/ Tools and information for schools, churches, and other non-profits... Thu, 26 Jan 2012 22:23:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joe Garecht http://www.thefundraisingauthority.com/donor-cultivation/supersize-your-donor-cultivation/comment-page-1/#comment-3843 Joe Garecht Mon, 02 Aug 2010 14:19:09 +0000 http://www.thefundraisingauthority.com/?p=222#comment-3843 Susan, If you're looking for a book about how to treat donors with respect and move them down the pipeline at the right speed, I'd suggest "Donor Centered Fundraising" by Penelope Burk. Here's my suggestion: ask your Development Director to consider making this a two-year effort. Spend the first year re-engaging with your prospects. Letters, a non-ask event, a newsletter geared at older, less active members. Then, the second year can be spent on visits and more personal touches. Joe Susan,

If you’re looking for a book about how to treat donors with respect and move them down the pipeline at the right speed, I’d suggest “Donor Centered Fundraising” by Penelope Burk.

Here’s my suggestion: ask your Development Director to consider making this a two-year effort. Spend the first year re-engaging with your prospects. Letters, a non-ask event, a newsletter geared at older, less active members. Then, the second year can be spent on visits and more personal touches.

Joe

]]> By: Susan http://www.thefundraisingauthority.com/donor-cultivation/supersize-your-donor-cultivation/comment-page-1/#comment-3820 Susan Thu, 29 Jul 2010 21:24:52 +0000 http://www.thefundraisingauthority.com/?p=222#comment-3820 The Development Director of my organization has decided that the primary activity of the Development staff is to call donors aged 75 to 100, thank them for a recent donation and spin the conversation into an agreement that they would like to be visited. The donors are members of the volunteer organization but almost 90% only give once every 2 or 3 years. The senior members/donors frequently don't attend local meetings because of health or inability to drive, their friends from the organization are also dropping out from active participation. I find the members suspicious of the call--the call comes after years of silence from the organization, hard of hearing, reluctant to speak, unwilling to be visited. One call seems far too fast to move from first contact to possible visit. Is their a book, an article, a line of questions or topics I can read/use which will make it easier or possible to accomplish the objectives of this exercise? The Development Director of my organization has decided that the primary activity of the Development staff is to call donors aged 75 to 100, thank them for a recent donation and spin the conversation into an agreement that they would like to be visited. The donors are members of the volunteer organization but almost 90% only give once every 2 or 3 years.
The senior members/donors frequently don’t attend local meetings because of health or inability to drive, their friends from the organization are also dropping out from active participation.
I find the members suspicious of the call–the call comes after years of silence from the organization, hard of hearing, reluctant to speak, unwilling to be visited. One call seems far too fast to move from first contact to possible visit.
Is their a book, an article, a line of questions or topics I can read/use which will make it easier or possible to accomplish the objectives of this exercise?

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