Welcome to The Fundraising Authority! Be sure to check out our Fundraising Basics and Article Archives for tons of great fundraising information.

How to Turn Social Media Supporters into Donors to Your Non-Profit

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It’s one of the biggest conundrums in non-profit fundraising: how do you turn social media supporters into long-term donors to your organization? Many non-profits assume that the best way to do this is to send out fundraising links on social media.  So they post some updates, send out donation links, beg their supporters to donate… […]

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4 Quick Tips for Winning More Grants for Your Non-Profit

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While individual giving should form the backbone of every non-profit’s fundraising strategy, grants from foundations and corporations play an important role in many organizations’ fundraising plans. In the past, we’ve talked about the grant writing process, as well as different places to find grants for your organization.  We went into even more detail in our […]

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Overwhelmed With Fundraising?  Try This…

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If you’re working for a small or mid-sized non-profit, there’s a good chance that you often feel overwhelmed with fundraising.  There’s so much to do, and so little time (and money) to do it that the odds can seem stacked against you. Your board and executive director are probably supportive of your fundraising efforts.  But, […]

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Non-Profit Blog Carnival: Donor Newsletters (Call for Submissions)

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Most non-profits use some kind of newsletter to stay in touch with their donor universe.  Some organizations send out regular e-mail newsletters, others print glossy, four-color newsletters to send through the mail.  Many smaller non-profits use the office copier machine to turn out simple, black and white newsletters to keep their donors updated. No matter […]

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5 Things You Need to Do to Run a Successful Viral Fundraising Campaign

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2014 was the year that viral fundraising got everyone’s attention.  With the success of the ALS Ice Bucket Challenge, every non-profit on earth was thinking about ways to create the next big viral fundraising sensation. Of course, the Ice Bucket Challenge was not the first viral fundraising campaign to be successful.  Kony 2012, Movember, and […]

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Do You Recognize the 4 Early Warning Signs of Donor Withdrawal?

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We’ve all been there… There’s a donor that is extremely interested in your work.  He or she gives regularly – at almost every opportunity – and is one of your organization’s biggest boosters.  This donor invites friends along to events, makes a major gift commitment, and posts appeals for your organization on Facebook.  In short, […]

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Fundraising Authority Podcast #27: How to Launch and Run a Successful Planned Giving Program

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Planned giving is one of those things that most non-profits are interested in… but never really take the time to focus on.  Setting up a planned giving program seems scary, complicated and time-consuming, so many non-profits put it on the back burner. The good news is that launching a successful planned giving program is possible […]

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How to Run a Successful Giving Day for Your Non-Profit

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By now, you’ve probably heard that I’m not a huge fan of #GivingTuesday.  I believe that it’s a mistake for non-profits to try to run a one day giving campaign on the same day as every other organization.  Your message and donor communications get muddled and crowded out when they’re mixed with thousands of other […]

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Why Volunteers Make Amazing Donors

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Guest Post by Corbit Harrison from VolunteerHub Your volunteers are already some of your most committed supporters. You know that this is true, because they are contributing a highly valuable asset: their time. In fact, recent studies show that each volunteer’s time is worth over $23 per hour. Why not ask them to also give financially? […]

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The 5 Most Important Words and Phrases for Your Donors to Hear

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Most non-profits spend lots of time talking to donors. They do it in person, on the phone, through letters, on websites, through social media, in newsletters and e-mails, at events and through fundraising letters. Great communication is the basis of great fundraising. Yet, when writing donor communications, many non-profits fret over the wrong things. They […]

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Avoid These 3 Non-Profit Fundraising Mistakes at All Costs

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Fundraising can be hard work. It takes time to meet new donors, move them through the fundraising funnel, and sit down with them to make an ask. For every new prospect that eventually writes a check, many more will fall out of the funnel somewhere along the way. Because fundraising the right way is so […]

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The Million Dollar Fundraising Idea that Works for Every Non-Profit

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There are lots of different ways to raise money for your non-profit. Most strong development programs use a mix of fundraising methods to find, cultivate, and solicit donors. These strategies may include personal cultivation, online fundraising, direct mail, fundraising events, and more. Likewise, every non-profit is different. Some organizations have a large fundraising staff, others […]

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Which Fundraising Strategies Will Work for Your Non-Profit? 4 Simple Rules…

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When you’re trying to increase the amount your non-profit raises, the sheer number of choices you need to make can seem overwhelming. There are hundreds of potential fundraising strategies and tactics that you can use, and thousands of products, online services, consultants, and books competing for your attention. How can you know which fundraising strategies […]

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Fundraising Authority Podcast #26: Using Technology to Supercharge Your Non-Profit Fundraising

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One of the biggest changes in non-profit fundraising over the past three decades is the advent of cheap, powerful technology to help organizations communicate with donors and raise money online. Advances in non-profit technology have been a huge blessing for most organizations, but they have also been a curse, because many fundraisers can get overwhelmed […]

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3 Things You Must Give Your Board if You Want Them to Succeed with Fundraising

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Every non-profit wants to have a board of directors that is enthusiastic and capable when it comes to fundraising. Yet so many organizations are disappointed with their board members’ fundraising efforts. Likewise, many board members I have spoken with want to be better fundraisers, but just don’t know how. I have found that there are […]

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The 3 Goals of Your Donor Stewardship Program

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Every non-profit understands the goal for its donor prospecting program: meet new people and get them to make a donation. Getting that first check is the primary purpose of everything your fundraising staff does after meeting a new prospective donor. Yet, many organizations aren’t quite as certain what their goals are after that first gift […]

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