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Tips for Finding New Facebook Followers for Your Non-Profit

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Posting compelling content on Facebook is nice, but it won’t do you much good if no one ever sees it. For the most part, the only people who will see your content on a regular basis on Facebook are those folks who have “liked” your organization’s Facebook page (unless you are paying for Facebook advertising). […]

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Overwhelmed With Fundraising?  Try This…

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If you’re working for a small or mid-sized non-profit, there’s a good chance that you often feel overwhelmed with fundraising.  There’s so much to do, and so little time (and money) to do it that the odds can seem stacked against you. Your board and executive director are probably supportive of your fundraising efforts.  But, […]

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Harnessing Your Non-Profit’s Secret Fundraising Weapon

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There are two constants in non-profit fundraising. They are: (1) Every organization wants to raise more money, and (2) Every organization is stretched thin on fundraising resources, including staff and budget Because these two constants hold true in 99% of non-profits, every non-profit I have ever talked with feels like it has a ton of […]

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Do You Recognize the 4 Early Warning Signs of Donor Withdrawal?

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We’ve all been there… There’s a donor that is extremely interested in your work.  He or she gives regularly – at almost every opportunity – and is one of your organization’s biggest boosters.  This donor invites friends along to events, makes a major gift commitment, and posts appeals for your organization on Facebook.  In short, […]

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The 60 Minute Plan for Increasing Your Fundraising by 100% this Year

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A number of years ago, while serving as the Executive Director of a non-profit, I faced a crisis. I had come on board 4 months before and could tell the ship was sinking.  Most of the staff was gone, the bookkeeping was a mess, reports weren’t filed.  Luckily, we had a small reserve of annual […]

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5 Tips for Raising More Money Online for Your Non-Profit

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Many non-profit organizations feel like they are spending far too much time online trying to raise money, with far too little return on that investment.  Everyone is telling them what a great tool the Internet is for fundraising, but they are frustrated and ready to throw their hands up. I can tell you from experience […]

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Do Your Donors Want Your Fundraising to be More FUN?

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As non-profits, we tackle some serious issues: disease, homelessness, education, and everything in between. Because we want donors to believe in our mission and support our work, we spend a lot of our time impressing the seriousness of that work on our donors. And rightly so. People need to understand the story behind your non-profit, […]

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Non-Profit Storytelling for Fun and Fundraising

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Did you know that every good non-profit fundraiser is a storyteller?  As development professionals, we cast real life stories for donors that excite and intrigue.  We show the world as it is, and as it could be, and then ask our listeners/prospects to jump right into the story and take the reins by investing in […]

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Maximizing Your Donor Relationships

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Have you, and your non-profit team, thought about how well you are maximizing your donor relationships?  I’ll bet the answer is “no.”  And that’s ok – you’ve got a lot on your plate.  But today, I want to suggest setting some time aside to think it through. Here’s how I think about it: donor acquisition […]

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How to Get a 2nd Gift from New Donors

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Did you know that the second gift you get from a new donor is almost as important as the first?  Seriously – in large part, it is the second gift that determines whether or not this new donor will become a lifelong giver to your non-profit, or remain just a one-time donor. According to the […]

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What Every Non-Profit Ought to Know about Direct Mail Fundraising

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Most non-profits I know are skittish about direct mail fundraising, because it requires an initial investment of time and money.  Picking up the phone to call a donor takes courage, but it doesn’t cost money.  Sending out an e-mail is easy and free. With direct mail, on the other hand, there are lots of costs […]

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Use the 5/5/3 Rule to Guarantee Great Donor Relationships at Your Non-Profit

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Building great relationships is the essence of good fundraising.  Your job as a non-profit is to find as many people as you can who are passionate about your work, and then work hard to build strong relationships with them.  Donors need to feel like part of your team and know just how integral they are […]

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You Can Beg Your Board for New Names, or You Can Earn Them

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I can’t tell you how many times I have heard this plaintive cry from executive directors, development directors, and even board members themselves: “If only our board would give us more names!  I know they know more people… we need them to get us in to see their contacts!” I’m a believer that non-profit boards […]

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3 Quick Ideas for Building Fundraising Relationships with Large Companies

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I’m often asked what the best way is to turn large companies in a particular city or town into donors to a certain non-profit organization.  The short answer is that, as with all donor cultivation, you need to build a relationship with the people at that company and make them feel like part of your […]

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Non-Profit Fundraising Isn’t Just for Fundraisers

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What’s the fundraising culture like at your non-profit? Do you work at an organization where everyone is focused on development… or one where the board tells you to “raise $1 million and come back when you’re done!”? Do you raise money for a non-profit that asks every staff member to help out with fundraising events, […]

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One Big Happy Family

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How do your donors see themselves?  Do they seem in “awe” of your program staff, or thank your staff for the work they are doing when they meet them at events?  Do your donors say things like, “I’m just glad to be able to help out… you guys (the program staff) are doing the real […]

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