We’ve all heard the old maxim, “it’s easier to raise money from a donor you already have than from a donor you haven’t met yet.” The meaning of this saying is true, and clear: your best donors are your current donors. They’re likely to give to you again and again, so long as you continue [...]
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If there’s one thing I don’t like, it’s thinking small. Far too many people spend their time and energy thinking small. That’s true in the wider world, and it’s true in fundraising. There are a lot of fundraisers in the world – some professional, some volunteer. Some work on staff, some consult, some are on [...]
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