Welcome to The Fundraising Authority! Be sure to check out our Fundraising Basics and Article Archives for tons of great fundraising information.

7 Great Online Tools for Non-Profit Fundraisers

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Never before have non-profit fundraisers had access to so many resources to help them achieve their goals.  Gone are the days when the only fundraising tools available to organizations were a couple of out-of-date books at the library and a clunky CRM system that was really designed for sales companies. Today, non-profits have access to […]

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Putting Your Major Donors to Work Can Help You Raise More Money

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I want to tell you a quick story about a donor I worked with several years ago while I was on the staff of a non-profit.  This person was a very large donor to the organization… he and his business had given hundreds of thousands to the non-profit over the years. The organization had done […]

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How to Market Planned Giving for Your Non-Profit

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When it comes to planned giving, many non-profits simply don’t focus on it.  (This is mistake… every non-profit can and should be running a planned giving program.  For more on why, read Four Common Planned Giving Myths Busted). For those organizations that are running a planned giving program, many simply put a note on their website and […]

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What it Takes to Raise $100,000 for Your Non-Profit

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I often talk with non-profit fundraisers who say things like, “we need to raise an extra $50,000 this year, so we’re adding an event.”  Or, “our budget increased by $72,000 this year, so we’re going to run an online giving campaign.” These ideas may or may not be the right way to go, depending on […]

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The Anatomy of an Effective Fundraising Letter

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Guest Post by Clay Boggess from Big Fundraising Ideas You believe strongly in your cause; however it won’t amount to much unless you can instill that same passion in your potential donors. Getting your point across is important, but it’s not always easy. That’s where understanding how to write an effective fundraising letter comes into […]

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The Best Non-Profit Fundraising Blogs and Websites of 2016

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I spend a lot of time reading fundraising blogs.  I love to learn new fundraising strategies, research best practices, and figure out new tactics to ensure that the non-profits I am working with are able to raise as much money as possible and help as many people as they can. Your non-profit does great work. […]

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Fundraising Authority Podcast #28: Quick Rules for Successful Silent Auctions

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Silent auctions can be a very effective way to raise many for non-profits… but they can also be time consuming and stressful if they’re not done the right way. In today’s podcast, we go over eight quick rules for more successful silent auctions, and show you how to keep your event organized and profitable.  For even […]

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The Best Tips for Amazing Non-Profit Newsletters (Non-Profit Blog Carnival)

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Donor newsletters (both snail mail and e-mail) provide the foundation for many non-profits’ donor communications strategies.  Newsletters help organizations build better relationships with their donors and prospects, and keep supporters informed about the programs, activities, and successes of their favorite charitable organizations. Lots of non-profits send out newsletters, but for many organizations the newsletter is […]

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How to Turn Social Media Supporters into Donors to Your Non-Profit

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It’s one of the biggest conundrums in non-profit fundraising: how do you turn social media supporters into long-term donors to your organization? Many non-profits assume that the best way to do this is to send out fundraising links on social media.  So they post some updates, send out donation links, beg their supporters to donate… […]

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4 Quick Tips for Winning More Grants for Your Non-Profit

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While individual giving should form the backbone of every non-profit’s fundraising strategy, grants from foundations and corporations play an important role in many organizations’ fundraising plans. In the past, we’ve talked about the grant writing process, as well as different places to find grants for your organization.  We went into even more detail in our […]

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Non-Profit Blog Carnival: Donor Newsletters (Call for Submissions)

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Most non-profits use some kind of newsletter to stay in touch with their donor universe.  Some organizations send out regular e-mail newsletters, others print glossy, four-color newsletters to send through the mail.  Many smaller non-profits use the office copier machine to turn out simple, black and white newsletters to keep their donors updated. No matter […]

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5 Things You Need to Do to Run a Successful Viral Fundraising Campaign

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2014 was the year that viral fundraising got everyone’s attention.  With the success of the ALS Ice Bucket Challenge, every non-profit on earth was thinking about ways to create the next big viral fundraising sensation. Of course, the Ice Bucket Challenge was not the first viral fundraising campaign to be successful.  Kony 2012, Movember, and […]

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Fundraising Authority Podcast #27: How to Launch and Run a Successful Planned Giving Program

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Planned giving is one of those things that most non-profits are interested in… but never really take the time to focus on.  Setting up a planned giving program seems scary, complicated and time-consuming, so many non-profits put it on the back burner. The good news is that launching a successful planned giving program is possible […]

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How to Run a Successful Giving Day for Your Non-Profit

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By now, you’ve probably heard that I’m not a huge fan of #GivingTuesday.  I believe that it’s a mistake for non-profits to try to run a one day giving campaign on the same day as every other organization.  Your message and donor communications get muddled and crowded out when they’re mixed with thousands of other […]

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Why Volunteers Make Amazing Donors

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Guest Post by Corbit Harrison from VolunteerHub Your volunteers are already some of your most committed supporters. You know that this is true, because they are contributing a highly valuable asset: their time. In fact, recent studies show that each volunteer’s time is worth over $23 per hour. Why not ask them to also give financially? […]

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The 5 Most Important Words and Phrases for Your Donors to Hear

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Most non-profits spend lots of time talking to donors. They do it in person, on the phone, through letters, on websites, through social media, in newsletters and e-mails, at events and through fundraising letters. Great communication is the basis of great fundraising. Yet, when writing donor communications, many non-profits fret over the wrong things. They […]

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