Is your non-profit maximizing lifetime donor value? It’s a question far too many organizations fail to ask. As fundraisers, it is important to build lifelong relationships with our donors. Are you thinking in terms of just one check, or preparing for a lifetime of support?
In this episode of The Fundraising Authority Podcast, we talk about using your fundraising funnel to cultivate and steward your donors in a way that maximizes the total amount of financial support they give you over the course of their relationship with your organization:
Also, please note that The Fundraising Authority Podcast is now available on iTunes. To subscribe or listen via iTunes, click here.
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