Fundraising Authority Podcast #12: How to Thank Your Donors the Right Way

by Joe Garecht

The Fundraising Authority Podcast

In this episode of The Fundraising Authority Podcast, we talk to Claire Axelrad from Clairification.  Claire is the expert on how to build better relationships and raise more money through better thanking.

That’s right… you can actually raise more money for your organization if you develop a better strategy for thanking your donors.  In this episode, Claire tells us how.  We also talk about how to thank donors who give online, and Claire issues a challenge to non-profits for how quickly they should be getting thank you letters out the door.  See how your organization measures up!

Note that The Fundraising Authority Podcast is also available on iTunes. To subscribe or listen via iTunes, click here.

 

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Carole Karabashian October 7, 2013 at 10:16 am

Hi Joe:
This was an excellent podcast. I couldn’t agree more with Ms. Axelrod that thanking donors is a number one priority for a nonprofit and doing it with a personal touch, not a form letter. Thanks for having her on.

Joe Garecht October 7, 2013 at 11:11 am

Thanks for your comments Carole – I’m glad you enjoyed the podcast. So often non-profits only think about acquisition, not retention. To paraphrase a popular business saying, it’s far easier to keep a donor you already have than to find a new one.

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